With great power
comes great capability.

MacBook Pro elevates the notebook to a whole new level of performance and portability.

Your next computer is not a computer.

It’s a magical piece of glass.
It’s so fast most PC laptops can’t catch up. It has pro cameras that can transform reality. And you can use it with touch, pencil, keyboard, and now trackpad.
It’s the new iPad Pro.

The future of health is on your wrist.

Measure your blood oxygen level with a revolutionary new sensor and app. And the new always-On Retina display, you always see the time and your watch face.

Lightness strikes again.

MacBook Air features a brilliant Retina display with True Tone technology, Touch ID and with all-day battery life, MacBook Air is your perfectly portable, do-it-all notebook.

Delightfully capable. Surprisingly affordable.

The new iPad combines tremendous capability with unmatched ease of use and versatility. With the powerful A12 Bionic chip, support for Apple Pencil and the Smart Keyboard, and the amazing new things you can do with iPadOS 14, now there’s even more to love about iPad.

Magic like you’ve never heard.

Active Noise Cancellation for immersive sound. Transparency mode for hearing what’s happening around you. A customizable fit for all-day comfort.

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